The system vision
One company intelligence.
Signals enter once. Context persists across people, artifacts, and time.
remember
route
act
08 / Application
The still carries the meaning. Motion directs attention, establishes sequence, and then gets out of the way.
08.1 / Interactive specimen
Play the three synthetic scenes or step through them. Each remains complete when paused and uses a different semantic proof grammar. At narrow widths, this web specimen recomposes vertically; production film remains 16:9.
The system vision
Signals enter once. Context persists across people, artifacts, and time.
01 / 03 · Company intelligence
Motion specimen: Company intelligence
08.2 / Motion contract
Production film timing is derived from narration. These visual timings define how a scene enters and turns—not how long an idea deserves.
| Event | Timing | Rule |
|---|---|---|
| Frame zero | Complete immediately | The poster names the subject, stakes, and visual promise before animation. |
| Opening settle | Up to 0.55s | Only the first scene may receive a subtle whole-canvas settle. |
| Content entry | 20 frames / 0.667s | Fade 0→1 and rise 18px. Do not animate into a collision. |
| Proof delay | 6–8 frames / 0.2–0.267s | The semantic visual follows the claim by one small beat. |
| Scene turn | 8 frames / 0.267s | Cross-dissolve during silence; new geometry is already final. |
| Pre-speech hold | At least 3 frames | The incoming scene settles before the first word. |
| Interface entry | 700–1000ms | One-time opacity plus short vertical translation. |
| Theme change | 500ms | Colors transition together; layout never moves. |
08.3 / Semantic visual grammar
Choose the least complex primitive that makes the relationship legible. A generic futuristic composition fails even if it looks polished.
Editorial
Use when hierarchy or contrast is the message and topology is not.
Ledger
Use for comparable records, state, priority, ownership, or age.
Fixed diagram
Use explicit nodes, declared ports, and orthogonal connectors.
Layout engine
Use when topology exceeds seven nodes or must generalize across content.
Every line terminates at a declared border port and never crosses unrelated content.
Ledgers and nodes preserve at least 24px; production defaults to 28px.
Use it for the selected node, primary connector, current state, or terminal outcome.
If the meaning does not survive at 640×360, simplify the visual instead of shrinking the type.
08.4 / Do not
The film system deliberately rejects the behaviors most often used to make generic AI media feel active.
No
Depth effects do not clarify the operating idea.
No
Bouncy arrivals contradict the editorial posture.
No
Animation should stop once attention is oriented.
No
The final frame synthesizes meaning; it does not become an ad.